Using a mix of 4K HD footage, archival film, and photographic stills, inter-cut with interviews of celebrities, music legends, and historians, the film takes the viewer on an introspective journey over the past 50 years of history of two companies: Fender Musical Instruments Corp. and the So-Cal Speed Shop. We witness and experience the grand influence of these iconic cultures and the course they set for the entertainment industry and California culture and lifestyle.